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Tuesday, August 30, 2005

5***** Customer Service

Kudos to the staff of Veeko!
I spent the last wkend shopping for clothes for my bro's wedding with my mum. We spent hours at orchard, city hall & bedok. Went to Isetan, Metro & numerous other boutiques & neighbourhood shops but didn't managed to find anything satisfactory.

I was planning on checking out the shops at Tampines but decided to give it a miss & alighted at Pasir Ris instead. Thinking that I should get bread for tomorrow's breakfast, I went to White Sands before heading home.

Walked into Iora on the way to NTUC but nothing suitable for dinner. Decided to check out Veeko instead as they carry quite a large range of clothes from trendy to slightly more mature looks.

And oh boy! Was I glad I went to Veeko!

I am usually quite stingy when it comes to clothes. Unless it's love at first sight when I set my eyes on the clothes. But I always managed to leave Veeko with at least 5-6 pieces of clothing each of the 3 times I went there. Something worthwhile to mention is I only buy their clothes when there's a sale as I don't believe in spending a bomb on separates.

This time, they were having a SALE with prices going for as much as 85% off!!
But even more impressive was their truly outstanding customer service
I have been impressed by their customer service not once nor twice but 3 times!
Each time that I visited the store, without fail, the salesgirls' helpfulness & friendliness truely amazed me. And this is not for a regular paying customer but someone paying only 15% of the listed price of their clothes.

I have come to expect the level of customer service being proportional to the percentage of the price we pay. At a 85% off SALE, I expect to get only 15% of the level of customer service, with the crowds & mess created.
But at Veeko, the level of customer service is not compromised during sales. In fact, it's even better than some other shops on their normal non sales days

Why do I say so?
This is what I experienced the 3 times I shopped at Veeko
  1. Upon finding out my size & what I was looking for, the salesgirlS brought me all the pieces they had in my size in the shop. They even recommended different styles that are suitable for me.
  2. I emphasized the S as typically more than 1 salesgirl will serve me. And they do so without neglecting the many other customers in the shop.
  3. They showed great empathy, honesty & candidness.
    -When I put on so much weight after Qiqi's birth, they found me pieces tat helped to disguise my fat figure. I was very grateful to find clothes tat I could fit in, much less look good in them.

    -When I wasn't sure if the pieces look good on me or couldn't decide on the colours, they were very honest about their opinions. This showed that they care about the customer & didn't care just about selling their wares.

    -The salesgirls reminded me to check the pieces as goods sold during sales were unreturnable. They even proactively helped me check & pick out the best piece among those available.


When PM Lee talked about customer service in his national day rally & showed us the beansprouts videoclip, most people would shake their heads & lamented that it's hard to experience good customer service in Singapore, not to mention world class customer service.

Well, I have experienced first hand great customer service and what a difference it made to my impulse shopping spree.

Instead of wasting my hard earned $$ on clothes tat I may regret buying subsequently, I left Veeko totally satisfied with my purchases. This is because I had the assistance of some of the most helpful salesgirls in Singapore.

Finally, let me acknowledge the salesgirls at Veeko Tampines Mall & White Sands. Thanks for your help! And what a good job!

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