Conscience Consumerism - the feel good factor

It certainly makes good business sense when you consider that conscience consumerism — choosing to purchase goods that do environmental, political or ethical good — is the most important trend in retail, and one that is only going to get bigger

“Conscience consumerism is a clever phrase,”
“People don't usually think about the high cost of low prices.
Now when I go out and buy a pair of trainers, they are not only cool, but some of the profits are going to raise awareness.
It's an available way of helping others, especially when you're doing something that's kind of mindless, like shopping.
You don't have to write a cheque or travel to Africa to contribute, you can help out in your daily routine.”

well, frankly i see nuthing wrong wif Conscience Consumerism....after all, it's appealing to the good in all of us.

or the desire to help...of course...sometimes it's more for selfish personal justification or the feel good factor den pure selfless giving

it's oso abt making informed & responsible spending decisions in order to create a positive impact to the world ard u.