Product RED Arrives In France

September 25, 2006

The RED brand launched by rock star Bono and Bobby Shriver of Data in London in the spring is to arrive in France next month.

The Product RED project enables major brands to take part in the Global Fund that was set up four years ago by the UN to help fight AIDS in Africa. Between 40 and 50 per cent of profits from the sales of RED-related products are given to help fight the disease.

Colette stores are to stock the products exclusively between October 2 and 29. Gap and Emporio Armani stores will then follow suit. American Express, Gap, Motorola, Converse and Armani have all signed up to the Product RED scheme.